Last updated: 30 September 2026. What changed: coaching with real coaches and what your coach sees, payments through PayPal, the full list of providers, ad-conversion tags on the web version, emails, what other users can see, and how long coaching records are kept.
This policy covers the SET FOR SET mobile app, its web version and the coaching service behind them (appai.setforset.com). The setforset.com online store has its own policy, which continues to apply to purchases made there.
The short version. We collect what the app needs to coach you: your account, what you train, what you eat, and what you tell the coach. Your AI coach messages are sent to our AI provider to generate replies; if you book a real coach, that coach sees your training file. We do not sell your data, we do not use your training or health data for advertising, and you can delete everything at any time.
SET FOR SET operates this app and acts as the controller of the data described below. For any question about your data, write to support@setforset.com.
| Data | Why |
|---|---|
| Account — name, email address, password (stored only as a salted hash) | To create your account and let you sign in from more than one device |
| Profile — age, sex, height, weight, experience level, goals, available equipment, training days, dietary preferences | To build a program that fits you rather than a generic one |
| Training — workouts, sets, reps, loads, personal records, generated programs | To adapt the plan to what you actually lift, and to show you your progress |
| Nutrition — logged food, calorie and macro targets, water intake | To track intake against targets that follow your training load |
| Body data — body measurements, progress photos, physique and form videos you choose to upload | To show change over time and to analyse technique when you ask for it |
| AI coach conversations — the questions you ask and the answers you receive | To keep context between sessions and remember what matters about you |
| Coaching with a real coach — the calls you book, what you write when booking, your messages with the coach, the notes and homework the coach writes after a call, your rating of the call | To arrange and deliver 1-on-1 coaching and keep its history |
| Payments — your plan, renewals and refunds as reported by Google Play; for a paid call through PayPal, your name, email, the amount and PayPal's transaction reference | To give you what you paid for and keep the accounting the law requires. We never see your card or bank details |
| How you use the app — which screens and features you open and when (for example "opened Nutrition", "finished a workout"), your app version, phone system and time zone | To see which features help people and fix the ones that lose them. No content of what you log, no location, no advertising identifier; kept 180 days |
| How you found us — if you arrived through a partner's link or one of our ads, which one | To pay partners their commission and to know which campaigns work |
We do not collect your contacts, your location, your call or message history, or the contents of your device.
Photos, body measurements and menstrual cycle tracking are optional. The app works without them, and you can turn any of them off at any time.
If you enable cycle tracking, the dates you enter are stored only on your device. The current phase derived from them (for example "day 12, follicular phase") is included in the context sent to our AI provider when you talk to the coach, so that it can adjust intensity advice. If you would rather that never leaves the app, leave cycle tracking off; everything else keeps working.
Your data is stored on servers we control, hosted with Amazon Web Services in the United States, and always travels over an encrypted connection (HTTPS).
When you send a message to the AI coach, the text of that message, along with the relevant parts of your training profile such as your experience level, your goal and recent lifts, is sent to OpenAI to generate the reply. The same applies to a photo or a short video when you ask for a physique or form analysis: the image is sent for that analysis and the result is returned to you.
This data is used to answer you. It is not used to train their models. We do not send your name or your email address in order to generate a reply.
Concretely, what travels with your question is: your training profile (age, sex, height, weight, experience, goal, equipment), a summary of your recent training and nutrition, the facts the coach has remembered about you, and, only if you enabled it, your current cycle phase.
When you book a call with a SET FOR SET coach, that coach can see your training file: your profile (age, sex, height, weight, experience, goal, equipment), your recent training and personal records, a summary of your nutrition, the notes you gave the app, and what you wrote in the booking. This is what lets the call go on what to change rather than on catching up. Coaches are bound to use it only to coach you.
Your messages with the coach are private between you and the coach. SET FOR SET's coaching managers can open a conversation only to handle a complaint, a safety issue or a refund, and every such access is recorded with its reason.
Video calls take place on Jitsi Meet, in a private room created for each call. The room is opened only when you and your coach join it; calls are not recorded by us.
We use a small number of providers, each only for its job:
| Provider | What for | Where |
|---|---|---|
| Amazon Web Services | Hosting, database, email delivery | United States |
| OpenAI | The AI coach's replies and photo/video analysis | United States |
| Google Play and RevenueCat | Subscriptions and receipts | United States |
| PayPal | Payment for a call with a coach | United States |
| Jitsi Meet (8x8) | The video call with your coach, when you join it | EU / United States |
| Google Ads and Pinterest | Measuring whether our ads work: web version and landing page only | United States |
PayPal handles your payment under its own privacy policy: your card, bank or PayPal login details go to PayPal, never to us.
The mobile app shows no advertising and contains no advertising SDKs. The web version of the app and our landing page use Google Ads and Pinterest conversion tags to tell us whether someone who clicked an ad signed up or downloaded the app. They do not receive your training, nutrition, health or coaching data.
We do not sell your personal data, we do not share it with data brokers, and we do not use your training, nutrition or health data for advertising or profiling by third parties.
We email you about your account (sign-in, receipts, bookings, security). We also send occasional updates about the app and offers; every one of those has an unsubscribe link, and unsubscribing never affects the account emails.
If you use community features (leaderboard, teams, challenges, programs you share), your display name and what you choose to share there are visible to other users. Everything else stays private. Partners who refer people to us see only totals (clicks, sign-ups, payments), never who you are.
If you are in the EU or UK, you also have the right to object to processing and to complain to your national data protection authority. We rely on the performance of our contract with you as the legal basis for the data needed to run the service, and on your consent for the optional parts (photos, cycle tracking).
California residents: you have the right to know, delete and correct your data and to opt out of its sale or sharing. We do not sell or share your personal information as defined by the CCPA.
Passwords are salted and hashed, never stored in readable form. Traffic is encrypted in transit. Access to production data is limited to the people who operate the service.
SET FOR SET is intended for people aged 18 and over. We do not knowingly collect data from anyone younger. If you believe someone under 18 has created an account, write to us and we will delete it.
SET FOR SET provides general fitness and nutrition information for educational purposes. It does not provide medical advice, diagnosis or treatment, and neither the AI coach nor our coaches are healthcare professionals acting as such. Talk to a physician before starting any new training or nutrition program.
If we change how we handle your data, we update this page and the date at the top. Material changes are announced in the app.